UAE nation branding encounters early headwinds
September 28, 2021
A series of setbacks in recent weeks raises the spectre of the UAE’s decades-long, multi-million-dollar nation branding campaign fraying at the edges
Dr. James M. Dorsey is a senior fellow at the S. Rajaratnam School of International Studies, co-director of the University of Würzburg’s Institute for Fan Culture, and co-host of the New Books in Middle Eastern Studies podcast.
A series of setbacks in recent weeks raises the spectre of the UAE’s decades-long, multi-million-dollar nation branding campaign fraying at the edges
